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Marketing Undergraduate Program
With its healthy projected job growth and diverse array of options for specialization, marketing represents one of the most exciting fields in business. From managing overall marketing strategies for a business, to handling public relations, to forming and managing sales and business-to-business (B2B) accounts and processes, the work of marketers can make or break a business in a competitive environment.
Many students graduating with degrees in Marketing enter careers in advertising, marketing, promotions, public relations, and sales. Whether you have an interest in research, the excitement of landing a new sales account, or managing the development of a brand, a rewarding career path is waiting for well-motivated and prepared students.
For the most current occupational information regarding marketing and other careers, including required education and median salary amounts, we recommend you visit O*NET OnLine, a very useful website created for the U.S. Department of Labor. You may also click here for the latest information on careers in marketing from the U.S. Bureau of Labor Statistics.
The best business education should include two important standards: (1) Everything you learn should be useful in the world right now, not just twenty years ago or “someday in your future career.” (2) You should be given the opportunity to put what you learn to the test. Many universities offer excellent lessons in business theory. Others offer a more training-based education. Very few can offer you both.
Outcomes and Career Options
See how the Marketing program can shape your future.
Innovate
Design and launch new products, services, and experiences in our Innovation Lab.
Marketing at La Sierra University
We also work actively to engage students in job and internship opportunities. The fact that La Sierra University lies in the fastest growing county in the state and a city known for its affinity to business provides our students with excellent prospects for local work and internship opportunities. Our annual Meet the Firms Night event stands as one such opportunity for students to meet and network with potential employers.